In business, the word “nosy” might raise eyebrows, but for marketers, curiosity is a strength. Strategic nosiness - digging deep into a business’s goals, processes, and challenges - is the secret sauce for crafting marketing strategies that actually drive results. Whether you’re in-house or part of an agency, understanding the big picture ensures your efforts are more than just aesthetically pleasing - they’re purpose-driven and impactful.

Branding isn’t just for trendy consumer products - it’s for every business, organisation, or institution that provides something of value. Whether you’re a bank handling mortgages, a not-for-profit changing lives, or a school shaping the next generation, your brand matters. And just like cattle ranchers in the old days branded their livestock to claim ownership (because cows tended to wander and that’s how the term ‘brand’ came about), businesses today need to create strong, recognisable brands to avoid getting lost in the shuffle of a global marketplace without fences.

Marketing has evolved dramatically in the digital era, yet one framework remains timeless: the 4 Ps of Marketing—Product, Price, Place, and Promotion. First introduced by E. Jerome McCarthy in the 1960s, this model is still the foundation of effective marketing strategy. But in today’s fast-paced, data-driven world, how do these principles hold up?

Sponsoring an event can be a strategic marketing and branding opportunity for businesses, but it also requires careful planning and consideration. I am sharing my top 3 things to consider when you’re approached for sponsorship and support. In addition, I have created a Sponsorship Assessment Tool to guide you through your evaluation and assess if any of my top three considerations will be met.

Keeping your target audience engaged and interested is an absolute must! This can be achieved by being up to date and informed of the wants & needs of your audience for long-term success.

Whether you are a real estate agent, architect, interior designer, builder or developer, the content presented on your website and social media platform is the key foundation to accelerating your journey. Your audience needs to be able to relate to the content and context of what you are posting, and we are here to provide you with five top tips on how you can achieve this.

Ah, metrics. The enchanted mirror of modern marketing.

But instead of a jealous Queen peering in to see who’s more beautiful, it’s you, it’s business owners and Heads of Sales and Marketing trying to figure out if their marketing is, well… working. And in this day and age, it’s not magic spells or poison apples that win the day; it’s data. Delicious, quantifiable, sometimes overwhelming data.