Why Content Matters
Keeping your target audience engaged and interested is an absolute must! This can be achieved by being up to date and informed of the wants & needs of your audience for long-term success.
Whether you are a real estate agent, architect, interior designer, builder or developer, the content presented on your website and social media platform is the key foundation to accelerating your journey. Your audience needs to be able to relate to the content and context of what you are posting, and we are here to provide you with five top tips on how you can achieve this.
1. SMART goals.
SMART goals are specific, measurable, attainable, relevant, time-bound goals that you set out to accomplish. Think about what your target audience wants, and what you can do to deliver this to them. Here is a quick guide on how to write Smart goals.
2. Quality and relevancy
Ensure your content is accurate and relevant to your market. Avoid ‘filler words’ and don’t spend half of your video umming and ahing! Instead, take a deep breath and get to the point with pronounced enthusiasm. William Zinsser suggests reading your content out loud, paying attention to rhythm and sound. If you struggle with this, then your audience will too. High quality content and relevancy will ensure that your audience will keep coming back for more.
3. Social media options
Take advantage of built-in analytics and tracking functions on social media platforms and include links to your website. Facebook Insights is where you can track your audience reach, visitor engagements and demographics, all vital to your business or branding strategy. Instagram also contains built-in analytics features. These automated functions are there to provide you with the knowledge of what your audience is interested in. By regularly checking insights, you will be able to tailor your content accordingly.
4. Be consistent & listen to your audience
If you are posting daily vlogs just for the sake of posting regularly, you may find that your viewers will get bored rather quickly, but remember to balance that with regular content to ensure you please the mysterious social platform algorithms. Stick to a few uploads per week or month and ensure they contain juicy content that your audience can look forward to. Allow viewers or readers the opportunity to ask questions, respond to them and ensure your audience knows that their engagements are valued and appreciated.
5. Automate repetitive manual tasks and link your platforms
The advantages of Power Automation, and similar software, will save you time and money by reducing workloads, creating a seamless, automated process tailored to suit your needs. Not only is this good for you, but great for the environment too! Sounds too good to be true? Well, Kevin Stratvert has created an excellent tutorial on how to use Power Automate to make time consuming tasks a simple affair, so that you can free up more of your time to create quality content for your audience.
It is critical to keep business goals aligned when creating content for your targeted audience, so be sure to follow these tips to create that lasting impact. As Mark Twain once said, “ … the secret of getting ahead, is getting started!”.
