People do not buy goods and services. They buy relations, stories, and magic.
Seth Godin, thought leader, Author and Marketing Extraordinaire
Our Services
Brand & Identity Development
Creating a lasting emotional connection with your audience that drives loyalty and differentiates you in a crowded market.
Content & Communications Strategy
Delivering the right message to the right audience, ensuring consistency across channels and driving meaningful engagement that supports your business goals.
GTM Planning & Implementation
Successfully launching new products or services, aligning your team, strategy, and timing to maximize market impact and accelerate growth.
Lead & Demand Generation
Key to fueling your sales pipeline, driving targeted interest, and converting prospects into long-term, high-value customers.
Omni-Channel Campaigns
Essential for creating a seamless, cohesive customer experience across all touchpoints, maximizing engagement and ensuring your brand stays top of mind at every stage of the buyer’s journey.
Marketing Strategy & Implementation
Critical for aligning your business goals with actionable plans, ensuring that every campaign drives measurable growth and keeps you ahead in an ever-evolving market.
Plus...
Project Management, Design, Copywriting, Video Creation & Editing, Web Management, Event & Webinar Marketing, Automation, Ecommerce, ABM, Marketing Tools and Systems Training & Workshops
Take the bland
out of your brand
We know what it takes to make a brand memorable. We have 5 decades of combined experience with almost every industry you can think of!
No matter your sector or business, Pickled Pear Media has the tools to make you stand out from the crowd.
Our Solutions
Cost Efficiency: Partnering with us can convert fixed costs into variable costs, offering flexibility and often reducing overall expenditures. We provide services at a lower cost compared to maintaining an in-house team because of economies of scale and specialisation
Access to Expertise: We bring specialised knowledge and experience across various marketing disciplines, which can improve campaign effectiveness and efficiency, potentially leading to higher returns on investment.
Scalability: Partnering with us allows you to scale marketing efforts up or down based on business needs without the commitment of long-term staffing
Innovation and Insights: We have access to the latest tools, technologies, and data analytics, providing insights that might not be available in-house without significant investment
Focus on Core Business: By partnering with us and entrusting us with your marketing, you can focus more on your core competencies while leaving the complexities of marketing strategies and operations to us
Glo-Cal Presence
Unite Globally, Thrive Locally
This motto emphasises the strength of the partnership in uniting global expertise to achieve global success. It reinforces the idea that while each partner may operate independently, together they contribute to a powerful, cohesive global presence with local market knowledge.
Industry
Partners
We partner with industry experts to give you optimal results!
Australian-based Ben’s Big Beats create original music and sounds for our clients’ videos and creatives.
Australian-based Hari is a former journalist and copywriter and has worked with Sis on multiple projects for 20+ years.
Australian-based, Make it Pop supplies a range of affordable promotional items and has supplied Sis for 10+ years.
Australian-based, Matt Vas is a former photo-journalist with News Limited and has worked with Sis on many projects for 20+ years
Based in Portugal, Martins & Moscoso - Lda, a digital and IT service provider, has worked with our partners across the globe..
Testimonials
We worked with Sis and her team from Pickled Pear Media on a local art competition. It relies heavily on organic social media to engage our community, and Pickled Pear Media’s execution delivered outstanding results. Our Art competition Instagram engagement soared—up 124% among followers and an incredible 1,333% among non-followers. Facebook mobile became our top referral source, to our voting system on the website, with reels emerging as the preferred format for audience interaction. Their expertise in maximizing organic reach and driving meaningful engagement has been invaluable.
Steph Maddren, Owner, Got Ya Back Productions, Port macquarie
Working with Sis at Pickled Pear Media has been a game-changer for our brand and marketing strategy. She has delivered a comprehensive strategy and annual plans that aligns perfectly with the Middle East market nuances. I work with Sis on the English to Arabic translations and have found that Sis is attuned to the nuances in language and local market expectations.
Abdelghafoor AlSayyed, customer success manager, Kezana, Dubai
Pickled Pear Media delivers exceptional service and results that speak for themselves. Their professionalism and expertise in marketing have been instrumental in transforming our brand’s online presence. The team is not only reliable but also incredibly approachable, making collaboration seamless. Thanks to their strategic guidance in developing our new website and content strategy, we are now seeing measurable success.
Zosimo Dos Santos, Chiropractor, Enmore Spine, Sydney
Sis at Pickled Pear Media stepped in at a critical moment for our company and delivered immediate, impactful results. Sis’ expertise across email campaigns, social media, and design was extremely valuable. Sis’s ability to share best practices and give insight helped us create a more efficient marketing practice. Having partnered with Pickled Pear Media twice, their ability to seamlessly integrate with our team and execute at the highest level has been invaluable.
Kirsten Covielo, Marketing Dorector, CWH Advisors, Boston
With minimal lead time, Pickled Pear Media efficiently developed and executed a comprehensive, multi-channel campaign for our 2025 enrolments across six schools. Their team expertly managed everything from conceptualisation to booking media and producing assets, including TV, print, radio, social media, and PR. The result? Our Kindergarten, Year 1, and Year 7 enrolments are fully booked for 2025. Their ability to deliver flawless execution under tight deadlines has been remarkable
Stephen Pares, REGIONAL SERVICE LEADER CATHOLIC SCHOOLS OFFICE, HASTINGS REGION
Heather Boutwell
In a former role, as Marketing Director at a Healthcare Consulting firm, I had the pleasure of working directly with Sis and her team at Pickled Pear Media. Sis completely transformed the lead generation strategy with an innovative customer journey campaign in Dynamics. Not only did the campaign convert over 50% of our target audience into MQLs, but it also gave our Partners and sales team a unique opportunity to engage with high-quality prospects. Her strategic expertise and flawless execution were a true game-changer.
Heather Boutwell, co-Founder, ai content group, Chicago
Let's Connect
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Australia
UK
USA
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Resources
BLOG
Is Instagram Ageist? Say whaaat...
Instagram have been very open about their focus being on young people and creators because they are 'trend setters'... well hello me!
These young people are our future clients and even current customers. They may not be buying real estate just yet, but they certainly love to look. They're very savvy shoppers and right into DIY styling and design, making Instagram the ideal Social Media channel.
- More than 38% of the Australian population are on Insta.
- Largest group being aged between 25-34.
- 56.9% are women.....Hello decision makers.
Let's be real, majority of the decision makers in real estate, interior design, styling and building are women. If the wife / partner does not like it, the husband wouldn't dare to buy. That's the general consensus, making it almost fact.
Instagram has created a range of features to suit the creativity of its users. It offers, posts, reels, stories, videos and creative tools including royalty-free music, filters, stickers, live video, video record and post.
Word has it that the more of its features you use, the more Instagram will prioritise your post! This encourages a culture of testing and measuring the most effective content format to help you drive your business further.
Which ones are you using?
Social Bites Podcast Now Available
Listen to our Social Bites Podcast
Tips, tricks and bite-sized information on all things social, content, business and people building! Join us with your cup of tea or coffee for a casual chat. Social Bites in now available on seven Podcast platforms including Apple Podcasts, Spotify and Google.
Do you have a good story or great insights to share with others and would like to be on Social Bites?
Contact us to discuss being featured on an episode.
Click on the platform to listen:
Articles
Create your own or share existing content?
Creating regular blogs, social media posts or videos can be time consuming – if not daunting.
Content creation means you share your knowledge, insights and opinions through your original content. It allows you to be creative, highlight your expertise and provide targeted content to your specific audience.While you’ve probably got lots of great ideas, expert tips and industry insights to share, you might only have time to write 1-2 blogs each month. And, well, making videos might not be your thing. Besides, your followers will soon get bored if you’re constantly promoting your own products or services.
So how do you fill the gaps to ensure you stay connected with your online audience while providing them with relevant and useful content?
Using curated content means you share other people’s social posts, blogs or videos. They may have ideas, tips or resources outside of your own expertise, but still provide value for your followers.
For example, if you’re in the real estate business - or a builder, or interior decorator - you could share existing content about DIY renovations, interior design tips, how to grow your own herb garden, how to waterproof your garage, or what type of building materials are best for an outdoor deck.
This not only provides your audience with fresh content, it saves you time and effort, and helps you to build relationships with others in your industry. If you’re sharing other people’s content, chances are they’ll also share your original content.
Of course, you should make sure the information is relevant to your audience, and you’re only sharing from trusted sources, such as your industry body or recognised business experts. And remember to acknowledge the source.
How do you find the balance between posting self-promotional, educational and informational content?
- Start by writing a list of your areas of expertise – what can you comfortably talk/write about?
- Where are your gaps?
- Who do you follow that provides complementary or relevant content that would be suitable for your audience?
- Make a monthly plan – for example, you could have a monthly theme and alternate between created and curated content each week.
- Start off by sharing 40% created and 60% curated content and adjust it from there depending how your audience responds.
Alternatively, if you prefer to focus on your core business, outsourcing your content strategy and development is always an efficient and effective option.
Start a discussion and get your content strategy right, contact Pickled Pear Media.
Why Content Matters
Keeping your target audience engaged and interested is an absolute must! This can be achieved by being up to date and informed of the wants & needs of your audience for long-term success.
Whether you are a real estate agent, architect, interior designer, builder or developer, the content presented on your website and social media platform is the key foundation to accelerating your journey. Your audience needs to be able to relate to the content and context of what you are posting, and we are here to provide you with five top tips on how you can achieve this.
SMART goals.
SMART goals are specific, measurable, attainable, relevant, time-bound goals that you set out to accomplish. Think about what your target audience wants, and what you can do to deliver this to them. Here is a quick guide on how to write Smart goals.
Quality and relevancy
Ensure your content is accurate and relevant to your market. Avoid ‘filler words’ and don’t spend half of your video umming and ahing! Instead, take a deep breath and get to the point with pronounced enthusiasm. William Zinsser suggests reading your content out loud, paying attention to rhythm and sound. If you struggle with this, then your audience will too. High quality content and relevancy will ensure that your audience will keep coming back for more.
Social media options
Take advantage of built-in analytics and tracking functions on social media platforms and include links to your website. Facebook Insights is where you can track your audience reach, visitor engagements and demographics, all vital to your business or branding strategy. Instagram also contains built-in analytics features. These automated functions are there to provide you with the knowledge of what your audience is interested in. By regularly checking insights, you will be able to tailor your content accordingly.
Be consistent & listen to your audience
If you are posting daily vlogs just for the sake of posting regularly, you may find that your viewers will get bored rather quickly, but remember to balance that with regular content to ensure you please the mysterious social platform algorithms. Stick to a few uploads per week or month and ensure they contain juicy content that your audience can look forward to. Allow viewers or readers the opportunity to ask questions, respond to them and ensure your audience knows that their engagements are valued and appreciated.
Automate repetitive manual tasks and link your platforms
The advantages of Power Automation, and similar software, will save you time and money by reducing workloads, creating a seamless, automated process tailored to suit your needs. Not only is this good for you, but great for the environment too! Sounds too good to be true? Well, Kevin Stratvert has created an excellent tutorial on how to use Power Automate to make time consuming tasks a simple affair, so that you can free up more of your time to create quality content for your audience.
It is critical to keep business goals aligned when creating content for your targeted audience, so be sure to follow these tips to create that lasting impact. As Mark Twain once said, “ … the secret of getting ahead, is getting started!”.
Contact us for more informations and a consult, email info@pickledpearmedia.com.au today.
Why outsource to the experts?
It’s tax time, and like me, you probably just hand the job over to your accountant or tax agent and let them do what they know best.
That’s one less thing to worry about when your priority is focusing on your business.
You’re probably already juggling several tasks, depending how many staff you have: Responding to customer queries, planning business strategies, delivering your services and/or goods, looking for new clients, and so on. Who’s got time for social media, or writing a blog or two?
The growing numbers of people online these days provides an essential platform for you to interact with existing - and potential - customers and increase your brand awareness. However, the constantly changing online environment also makes it difficult to stay up to date with different social platforms, strategies and content creation – especially when that’s not your, or your team’s, thing.
Just like your tax agent, a social media or content writer – or any other expert who can support you – generally has years of experience in their field and can provide you with specific services to help raise your online profile and grow your business. Think of them as your extended team, without the overheads of a full-time employee.
When you factor in training, office equipment, uniform, salary, taxes, annual/sick/personal leave, it could potentially cost you an extra $10,000 for each employee (above their wage).
Benefits to your business
Unless you have the time or skills to look after your online marketing yourself, outsourcing to an expert can:
- Save time – they can deliver the job quickly and more efficiently
- Deliver quality work – they’re only focused on a specific job
- Keep you focused – through a clear strategy and goals tailored for your business
- Provide a fresh perspective – they have new ideas and use strategies that work
- Reduce stress – you and your team can focus on what you do best, without worrying about writing or scheduling social posts
- Increase finance opportunities – they can improve your success with tender or business grant submissions
Your outsourcing checklist
Have a think about how and why you would outsource jobs:
- Set clear goals - what do you want help with?
- How often do you need their services - weekly, monthly?
- Budget – will you pay a per project fee or hourly rate?
- Agency or individual expert – use someone who provides whole project management (writing and scheduling social posts) or specific tasks (copywriting only)?
- Ask for recommendations - talk to other businesses that outsource to experts.